DESCRIPTION

Job Title: Sales Lead (Part Time)

Reports to: Franchise Owner

COMPANY OVERVIEW:

YogaSix believes everyone deserves the mind-body experience of yoga. YogaSix offers six different class types designed to accommodate students of all levels in a way that is empowering, encouraging, and fun. We are  a community-centered yoga and wellness studio dedicated to helping people move, breathe, and live better. We're looking for a driven, personable Sales Lead to grow our membership base, build our local brand, and coaching a team of Wellness Advisors who create a welcoming first experience for every guest.

POSITION SUMMARY:

The Sales Lead owns the studio's revenue growth engine. You will generate and convert leads, coach and develop our Wellness Advisors, drive studio marketing and grassroots community events, manage our social media presence, and lead strategies that increase membership sales and retention. This role blends sales, marketing, and team leadership, and is ideal for someone who is passionate about wellness and energized by connecting with people.

RESPONSIBILITIES:

Lead Generation & Conversion

• Develop and execute strategies to generate new leads through digital channels, referrals, partnerships, and in-studio promotions
• Ensure every lead is contacted, tracked in the Club Ready and followed up promptly and consistently
• Convert trial guests, intro-offer buyers, and prospects into paying members
• Track and report on lead sources, conversion rates, and sales pipeline monthly

Wellness Advisor Training & Accountability

• Coach wellness advisors through role-play, shadowing, and regular feedback
• Make sure advisors follow up on all leads and tours within established timeframes
• Set individual and team goals and hold the team accountable to performance metrics

Studio & Grassroots Marketing

• Plan and execute studio marketing campaigns, promotions, and seasonal offers
• Organize and lead grassroots events such as community classes, pop-ups, corporate wellness sessions, farmers markets, and local partnerships
• Build relationships with local businesses, fitness and health professionals, schools, and community organizations

Social Media Monitoring & Engagement

• Monitor studio social media accounts for engaging content that reflects studio culture and promotions
• Track online reputation, reviews, and engagement trends; escalate issues as needed

Revenue & Retention Management

• Drive revenue across membership, class packs, workshops, and other studio offerings
• Develop and implement retention strategies, including member check-ins, milestone recognition, and win-back campaigns for lapsed members
• Monitor churn, freezes, and cancellations; identify trends and act on them
• Work with ownership to set revenue targets and pricing or promotional strategy

QUALFICATIONS:

• 2+ years of experience in sales, membership sales, or business development; fitness, wellness, or hospitality background strongly preferred
• Proven ability to meet or exceed sales goals
• Experience leading, training, or mentoring a team
• Strong communication and relationship-building skills
• Comfortable with social media platforms 
• Organized and detail-oriented, with a track record of consistent follow-up
• Flexibility to work evenings, weekends, and events as needed

• Experience with studio management or CRM software (e.g., ClubReady, Mindbody, Mariana Tek, HubSpot)
• Experience planning community events or local marketing campaigns
• Personal practice or genuine enthusiasm for yoga and wellness

Success Metrics

• Monthly new member sales and lead-to-member conversion rate
• Lead response and follow-up time
• Member retention and churn rate

PHYSICAL REQUIREMENTS

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Employee must be able to work up to 12 hours per week including nights and weekends, especially during peak activity periods.
• May be required to sit or stand for up to four hours at a time. Must be able to bend, lift, kneel, and drive a car.  May be asked to occasionally lift up to 30 pounds.
• Must be able to effectively hear in person and via telephone

COMPENSATION & BENEFITS:

• This position offers an hourly base pay plus commission based on experience & performance